Privacy Policy

1. Categories of Data We Collect

To provide a seamless, personalized news aggregation experience, we collect minimum data necessary, classified into the following categories:

• Preferences & App State: To deliver customized news feeds, we store your selected topics of interest, bookmarked articles, read history, and app settings (e.g., theme preferences).
• Push Notification Tokens: If you grant permission to receive push notifications, a unique, anonymous device token is generated so we can send you breaking news updates and curated alerts.
• Usage and Analytics Data: We collect anonymous data about how you interact with our platform such as pages viewed, articles read, time spent in the app, and navigation paths.
• Diagnostics and Crash Logs: To maintain app stability, we collect technical details surrounding application crashes, including device model, operating system version, and the state of the application at the time of the error.
• Advertising & Tracking Identifiers:To support our free platform via advertising, we (and our third-party ad partners) may collect mobile advertising identifiers (such as Apple's Identifier for Advertisers [IDFA] or the Google Advertising ID [GAID]) and web cookies. We also collect data regarding your interactions with advertisements, such as ad views, clicks, and general location data derived from your IP address.

2. How We Collect Your Data

• Automatically via Your Device: Preferences, bookmarked articles, and application states are handled natively on your device.
• Via Firebase Integration: We use Firebase (a platform provided by Google LLC) to manage backend services. Firebase automatically collects anonymous device identifiers, push tokens, performance data, and telemetry logs when you interact with the app.
• Via Advertising Networks: When ads are displayed on our app or website, third-party advertising SDKs and ad servers automatically collect technical device metadata, advertising IDs, and cookie data to serve, target, and measure the performance of advertisements.

3. Purposes of Processing Your Data

We use the collected data strictly for the following legal bases and operational requirements:

• To Personalize the Local Feed: Displaying your saved articles and prioritizing the topics you enjoy based on your local app history. (Basis: Consent / Core Functionality)
• To Deliver Alerts: Routing timely push notifications for breaking news directly to your device. (Basis: Consent)
• To Display and Optimize Advertisements: Showing advertisements on the website and app to fund the service. This includes using data to deliver contextual or personalized ads (where permitted by your device settings) and tracking ad impressions and clicks to prevent fraud and calculate revenue. (Basis: Consent / Legitimate Interest)
• To Analyze & Improve Performance: Understanding which features are used most frequently so we can refine the user interface and news aggregation algorithms. (Basis: Legitimate Interest)
• To Maintain App Stability: Reviewing crash logs to isolate and patch software bugs, ensuring the application runs smoothly. (Basis: Legitimate Interest)

4. Data Sharing and Third-Party SDKs

We do not sell or rent your data to third parties for their independent marketing. To run the platform efficiently, we share anonymous technical and advertising metadata with the following categories of processors:

• Infrastructure & Analytics (Firebase by Google LLC): We utilize Firebase Cloud Messaging (FCM) for push notifications, Google Analytics for Firebase for usage trends, and Firebase Crashlytics for application crash reports.
• Advertising Partners (e.g., Google AdMob / Google AdSense / Ad Networks): We partner with third-party ad networks to serve ads on our app and website. These networks may use their own cookies, web beacons, and mobile SDKs to collect data about your device and ad interactions to provide targeted advertising and measurement services.

5. Managing Ad Tracking & Your Choices

We respect your privacy choices and provide clear mechanisms to control ad targeting:

• iOS Devices (Apple ATT): On iOS, the app will explicitly request permission via the App Tracking Transparency framework before tracking your activity across third-party apps for advertising purposes. You can modify this permission at any time via your iOS system settings.
• Android Devices: You can reset or opt out of personalized ads by adjusting your Google Advertising ID choices within your device settings.
• Web Browsers: You can manage or disable advertising cookies through your browser settings or via the cookie consent banner displayed on our website.

6. Data Retention and Security

• Local Retention: Because your preferences and bookmarked history are saved locally on your device, clearing your app data or uninstalling the app permanently removes this information.
• Third-Party Data Retention:Anonymous analytics data, diagnostic logs, and advertising metrics stored by our partners are automatically deleted or anonymized once they are no longer required for system optimization, subject to our processors' standard retention cycles.
• Security Measures: We and our infrastructure partners employ industry-standard security measures—including encryption in transit—to protect the transmission of analytics, ad identifiers, and system tokens.

7. Your Rights under the DPDP Act

Even without a formal account system, you hold specific rights as a Data Principal regarding the data we process:

1. Right to Withdraw Consent: You can completely stop the collection of diagnostic data, analytics, ad tracking, or push tokens at any time by turning off notifications, adjusting ad personalization settings inside your device operating system, or clearing your cookies.
2. Right to Grievance Redressal: You have the right to contact us directly regarding any operational privacy or data processing concerns.

8. Contact Information & Grievance Officer

If you have questions about this policy or want to log a technical privacy query, you can reach our Grievance Officer at our parent company:

• Email: privacy@gortechnologies.com
• Corporate Entity: Gor Technologies Private Limited
• Registered Legal Address: B-911 Empire Business Hub, Opp. Shakti Farm, Science City Road, Sola, Ahmedabad, Gujarat, India – 380060

8. Changes to this Policy

We may update this Privacy Policy as our features evolve or to comply with updated legal regulations. Any revisions will be reflected by the "Last Updated" date at the top of this page. Your continued use of the application following an update indicates your acknowledgment of the revised terms.